Convention and Visitors Bureau: Discover tourism and promotion in Rocky Point
The growth of a city or municipality can be observed from numerous angles. Puerto Peñasco is in a gradual but steady process of improvement and despite its young 90 years of age, its history has had a good amount of changes same that helped to gain experience and as result we have the current city. The Conventions and Visitors Office (OCV) conscious (and observant) of these changes, has played an important role as a witness and participant of the socioeconomics that the city shows.
Lizette Daniela Ibarra, Director of the OCV, mentioned how the Office serves as a link and support for the national and international promotion of the city through different media (television, radio spots, billboards, etc.), being social media the new coverage engine. In short, this agency seeks to promote any type of activities and events, both sports and cultural, to generate tourism in Puerto Peñasco, taking into account that it is one of its fundamental economic activities.
Holidays in Rocky Point
The OCV worked months in advance to promote this tourist destination for the holidays of Easter and Spring Break due to this time means a considerable influx of visitors and a significant economic impact; according to occupation surveys conducted, a comparison with last year’s numbers shows that expectations were exceeded (not including visitors who were out of the registry). These results, although supported by the good reputation Puerto Peñasco already has as the best holiday destination in the Northwest of Sonora, also represents the Office’s other activities, such as advising hoteliers and related groups to participate in the Tourism National Registry of the Tourism Secretariat, its participation in the formalization of agreements to promote the airlines and the Home Port, advertisement and public relations campaigns they handle (in part in collaboration with OH Partners, a firm considered in the top 10 best US advertising agencies) and the follow-up and support given to the Sonora-Arizona Commission that took place in Puerto Peñasco last November 2017, with the Safe Corridor project, as an example.
Among other topics, the Convention and Visitors Bureau, aware of its needs, does its part in the improvement of the city. We look forward to continue being a witness of that growth, always providing first-hand information from reliable and professional sources.
Come visit soon!
So come visit Rocky Point and discover the closest beach town to Phoenix, Arizona, only about 60 miles south of the border. And remember – after you visit, you’ll return frequently. So, when that happens, remember Anchor Storage: the place to keep your things secure in Rocky Point. It’s always easier to store your beach things, jet skis, and other large and small items than it is to haul them down time after time.
Thank you for reading Convention and Visitors Bureau: Discover tourism and promotion in Rocky Point, written by Greg Hixon. Be sure to check out other posts here in the Anchor Storage blog. You’ll uncover the many wonderful aspects of Rocky Point, Mexico, from blog posts like this.